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Synopsis

Get the latest information about using the #1 web analytics toolfrom this fully updated guide

Google Analytics is the free tool used by millions of web siteowners to assess the effectiveness of their efforts. Its revisedinterface and new features will offer even more ways to increasethe value of your web site, and this book will teach you how to useeach one to best advantage. Featuring new content based on readerand client requests, the book helps you implement new methods andconcepts, track social and mobile visitors, use the newmultichannel funnel reporting features, understand which filters touse, and much more.

  • Gets you up and running with all the new tools in the revampedGoogle Analytics, and includes content requested by readers andusers especially for new GA users
  • Covers social media analytics features, advanced segmentationdisplays, multi-dashboard configurations, and using Top 20reports
  • Provides a detailed best-practices implementation guidecovering advanced topics, such as how to set up GA to track dynamicweb pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimizepay-per-click accounts, integrate AdSense, work with new reportsand reporting tools, use ad version testing, and more

Make your web site a more effective business tool with thedetailed information and advice about Google Analytics inAdvanced Web Metrics with Google Analytics, 3nd Edition.

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