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Packed with insider tips and tricks, this how-to guide is fullyrevised to cover the latest version of Google Analytics and showsyou how to implement proven Web analytics methods and concepts.

This second edition of the bestselling Advanced Web Metricswith Google Analytics is the perfect book for marketers,vendors, consultants, and Webmasters who want to learn theinstallation, configuration, tracking techniques, and bestpractices of Google Analytics.

  • Google Analytics is a free tool that measures Web siteeffectiveness and helps users better understand how web siteperformance; this book is a detailed usage guide written by one ofthe software's original creators
  • Explains what filters keep data accurate, how to measure Flashusage and tag for e-mail marketing, and what visitor segmentationprovides the most useful feedback
  • Examines principles and practices of Web analytics, then showshow to use GA's reports and how to track dynamic Web pages,banners, outgoing links, and contact forms
  • Discusses advanced setups for configuring goals and filters,how to integrate GA with third-party systems, and how to leveragethe new API

Advanced Web Metrics with Google Analytics, SecondEdition is valuable for both novice and experienced users ofGoogle Analytics.

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