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Synopsis

praise for a fine line

"A breath of turbo-charged fresh air that doesn't regurgitatethe ego-maniac CEO's selective memory or an outside expert'smisinterpretations. Hartmut explains innovation through the lens ofdesign, and it's about time we gained his valuable perspective."-Guy Kawasaki, former chief evangelist, Apple and co-founderof Alltop.com

"At Flextronics, we fell in love with Hartmut and frog, andtheir passion for bringing crazy great designs and design processesinto the forefront of great product companies. We used theirexpertise to help our customers, many of the greatest productcompanies in the world, including Apple, HP, Cisco, Microsoft andothers. It is a credit to Hartmut that in the midst of a shockingglobal recession, frog still sets quarterly revenue records. Theirsis a unique and fascinating story." -Michael Marks, partner,Riverwood Capital LLC and former CEO, Flextronics

"Hartmut's new approach to design is felt in every room in everyhouse in every country and in every business around the world. Heproved that thoughtful design is not only good for people but isgood for business-and that both are interlinked. I have beenfortunate to have observed first hand his impact at Sony, Apple,and HP?and have learned so much from him. He is an unsung hero ofour times! A Fine Line is a must-read for designers and businesspeople alike." -Satjiv Chahil, senior vice president,Hewlett-Packard

"A fascinating, breathtaking, and exemplary insight into asuccess story that never had so much topicality, and so muchinformative potential as just now. Esslinger offers an honest andencouraging portrait of the incredible power of the business anddesign alliance. A Fine Line is a handbook of design expertise andthe art of business at its best, showing a variety of radicalsolutions and fresh new ideas." -Professor Dr Peter Zec,president, ICSID and founder, red dot awards

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A Fine Line
Average rating
4 / 5
Great book
August 10th, 2013
Wonderful book describing how design can help business to be better strategicly
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