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Synopsis

Success in business is so much more than having a great product or service. It takes confidence in yourself, a risk-taking attitude, the ability to follow and fund your dreams, and a willingness to start over if you fail along the way.

If you fail, stand back, take a breath, and implement the lessons you have learned. But what about what it takes to actually get started? For some it takes an educational background, while others find success with their own innate ability to be creative and innovative.

You must be willing to cultivate popular opinion with aggressive marketing, or cater to a particular niche that may not be widely popular.

And finally, you must make your company as efficient as possible. The following business lessons were compiled to show you individuals and companies that failed during their careers, but rose out of the ashes to come back stronger than ever.

Includes secrets from:

• Ray Kroc
• Lee Iacocca
• Evan Williams
• Harland Sanders
• Mary Kay Ash
• Ted Turner
• Madam C .J. Walker
• Julia Child
• Godtfred Kirk Christiansen
• King C. Gillette
• Kirk Kerkorian
• Richard Branson
• Marion Donovan
• Robert Noyce
• Malcolm P. McLean
• Jill Blashack Strahan
• And 85 more!

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