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Synopsis

While e-mail has made it easier for salespeople to communicate than ever before, it's crucial to your success that your message is clear, concise, and to the point. Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect. E-mail Selling Techniques offers essential guidelines for: The proper length and format of sales e-mails; Advice on tone and content; Tips for writing attention-grabbing subject lines; Identifying when a phone call might be more appropriate. If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done. Stephan Schiffman, America's #1 Corporate Sales Trainer, is the author of dozens of bestselling books, including Cold Calling Techniques (That Really Work), 5th Edition; and The 250 Sales Questions to Close the Deal.

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