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Synopsis

Words that Change Minds is based on the Language and Behaviour Profile (LAB Profile™); an easy to learn tool which illustrates how each person is unique. The LAB Profile™ will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger motivation and even change people's minds.

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    Practical

    Excellent practical tools and techniques for business applications. Good worksheets to use for preparing for important meetings.

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