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Essential Skills--Made Easy! Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner's Guide , Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You'll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide. Designed for Easy Learning Key Skills & Concepts --Chapter-opening lists of specific skills covered in the chapter Ask the Expert --Q&A sections filled with bonus information and helpful tips Notes --Extra information related to the topic being covered Tips --Helpful reminders or alternate ways of doing things Annotated Syntax --Example code with commentary that describes the programming techniques being illustrated Ready-to-use code at Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of HTML: A Beginner's Guide , Fourth Edition, and other books.

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