Trade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment
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“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll create by marketing at a trade show.
“Getting The Most Out Of Attending Trade Shows” details the best way to manage your time and maximize the return on your costs of attending a show.
“Trade Show Seller Secrets” gives you a look into the exhibitor’s sales practices. Learn how to resist their pressure tactics and apply a few of your own to negotiate profitable deals on the show floor.
- Dave Donelson, July 2011
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