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This is a book about marketing and branding.

People should not believe everything they see and read. Especially if it is generated from that marketing machine called Hollywood - where nothing is as it seems. After all, no one in the world ever goes out of his or her way to see a bad movie, but plenty of people have seen bad movies. How does this happen? Because the best marketing people in the world are working in Hollywood. They create amazing trailers and posters and generate buzz with critics and create word-of-mouth campaigns by hiring influential people in the media, and more.

Charlie Sheen has substantially increased the value of his own currency. People are watching him. Whether or not people like what he says or does is not important at all. He has a lot of value because he is a shining light in the darkness. People are attracted to that. Wherever he goes and whatever he does, people will follow. And in a marketing machine like Hollywood, that translates into money. And because Charlie Sheen is talented, too, then the world is going to benefit with some high level entertainment in the future as the best Producers, Directors, and Writers in Hollywood begin to scramble to put together a vehicle to show Charlie Sheen’s talents to the world.

How did he and his team do it. He's got some open secrets. 7 of them are revealed here.

Learn how Charlie Sheen is winning!

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