The Man Behind The Brand: On The Road
by Doug Gelbert
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s take a look at the men behind the famous nameplates of the open road...
- Doug Gelbert, November 2010
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