Standing on the Sun
How the Explosion of Capitalism Abroad Will Change Business Everywhere
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As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world?
Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them:
· The obsession with return on equity gives way to more broad-based measurements of success.
· Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks.
· Businesses take ownership of the impacts they now call "externalities."
Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.
- Harvard Business Review Press, January 2012
Harvard Business Review Press
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