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Park Jae-sang (Korean: 박재상; born December 31, 1977) is a South Korean singer-songwriter, tv talent show judge, dancer and record producer. He performs as Psy (short for Psycho) and seems to be everywhere these days. The public have gone gaga over this South Korean rapper whose video “Gangnam Style” has over 360 million views - the number of which is still rising fast. Released in July, the song quickly went viral and spawned numerous parodies and versions from most countries in the World.

In this book I reflect on globalization and the successful use of social media, and also look at Psy's interesting past and future.

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