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Revenue Strategies for a New World
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This book moves beyond predictions of academics and maps out the practices that work. Berman helps readers to analyze and distill their new revenue generating opportunities into the action plans lacking in most existing books. By closely examining how the best companies are exploiting new revenue models, Berman suggests seven key components of new strategy execution.
Discussing new products, market segments, pricing strategies, indirect revenue streams through networked communities, and other models, this book provides lessons for Monday morning as well as a look at the bigger picture of how revenue innovation informs larger business model innovation and longer term corporate strategy.
- Harvard Business Review Press, February 2011
Harvard Business Review Press
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