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Synopsis

Statistics amply demonstrate that most web owners don’t understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical and sales-oriented book aims to resolve two simple problems most web owners face: how to get a website built well and then how to market the site in order to generate sales. The author presents a non-technical, easy-to-implement blueprint to help any business achieve online sales success. Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will make a lasting difference to a company’s web-based sales.

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