International Market Analysis and Appraisal
List the criteria which the firm should use for international market analysis and appraisal, and explain why each one should be used to select or deselect international markets. Identify the minimum/maximum/desired threshold level for each criterion in order for a country to be selected or eliminated from further consideration.
Using the criteria, create a country screening system and apply it to a set of candidate countries.
- Classof1, July 2013
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