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Synopsis

"All of the above in a charming, personable, tongue-in-cheek style that makes
How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh
essential foundation on which to build a successful advertising career."

-Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles



"Howard Ibach has written the essential brief for the briefers, a simple,
memorable, enoyable book for those who need to practice the art of strategic
reduction for a living. He expounds several oft-forgotten principles: simplicity,
clarity, collaboration."

-Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

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