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Part 1: Creating An Online Presence
[Mini eBook - 850 words]

The data generated by social media sites works to the advantage of corporations in many different ways. Lets say, you are a coffee company selling hot beverages. You have a web presence and would like to know where and whom to market your new product to, so you pull up your social media analysis reports and see that you had offered a similar product which you had tracked previously through one of social media sites and that product was liked and bought by specific females between the ages of 20 and 35 and mostly in urban centers. So you start marketing your new product to…..

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