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    Key component in marketing strategy

    Zichermann and Linder go well beyond the concept of loyalty points to show how Funware and game-based marketing in general can (and should be) be effectively applied in any business. The examples given were useful in helping me frame possibilities for my own business, with acknowledgement that not everyone has the resources for a full-on frequent flyer program. The message is that huge opportunities are being missed when game-based marketing isn't part of the overall strategy.


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