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Synopsis

Frank Bettger’s life is a classic rags-to-riches tale. As a child Bettger earned money to feed his family by selling newspapers on street corners, and he left school when he was only fourteen. His career as a professional baseball player was short-lived and he spent several years unsuccessfully trying to sell insurance. Yet despite his deprived background by the time he was forty Frank Bettger was one of the most highly-paid salesmen in America. His momentous decision to undergo a complete personal transformation by putting enthusiasm into everything he did helped him achieve legendary status as an insurance salesman. His 1947 book How I Raised Myself from Failure to Success in Selling reveals the secrets of his phenomenal transformation, and is a best-seller to this day. In this inspiring new interpretation Karen McCreadie demonstrates why Bettger’s ideas are still relevant. Twenty-first century readers will discover: • Why honesty really is the best policy; • How enthusiasm can be infectious; • The importance of creating confidence; • Why smiling and sales go hand-in-hand; • How to always remember your clients and make sure that they always remember you. McCreadie explains why selling is still ultimately about people rather than business. This lucid, concise and jargon-free book shows you how you can adopt Bettger’s original techniques and become a real sales ace. Frank Bettger’s How I Raised Myself from Failure to Success in Selling illustrates the timeless nature of Bettger’s insights into the sales process and human nature by bringing them to life with modern examples. This brilliant interpretation of How I Raised Myself From Failure To Success in Selling is an inspiring reworking of one of the most influential sales books ever written.

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