Managing and Designing Special Events
by Lena Malouf
Award-winning event planner Lena Malouf shares the secrets of managing successful special events—from business essentials to design inspiration
Events Exposed offers straightforward advice on operating a successful event planning business, gleaned from Lena Malouf's more than 45 years in the industry. With expert guidance on identifying potential clients, developing strategies and proposals, setting budgets, coordinating with contractors, and much more, it covers virtually everything the modern special events professional needs to succeed. In addition to the business side of event planning, Events Exposed includes an entire section focused on event design, including tabletop, ceiling, and wall décor, as well as thematic concepts and creative ways to bring those themes to life. With beautiful full-color photos and expert insight on both the management and creative sides of event planning, this is the ideal reference for aspiring and working industry professionals.
- Wiley, January 2012
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