How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create an
- List Price$27.99
- Your price$22.39
Save $5.60 (20% off) and earn Kobo Super Points!
Or, get it for 12000 Kobo Super Points!
See if you have enough points for this eBook. Sign in
A Culturematic is a little machine for making culture. It’s an ingenuity engine.
Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.
Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.
In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.
For the traditional producers of culture-the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D-this book will inspire new innovation and creativity.
For the emerging producers of culture-the digital players-this book will serve as a practical handbook. Culturematic: our app for creating the world anew.
Ratings and Reviews
Be the first to rate and review this book!
You've already shared your review for this item. Thanks!
We are currently reviewing your submission. Thanks!
by Grant McCracken
Share your thoughts
Tell readers what you thought by rating and reviewing this book.
Rate it *
Please make sure to choose a rating
Add a review* Required
How to write a great review
- Say what you liked best and least
- Describe the author's style
- Explain the rating you gave
- Use rude and profane language
- Include any personal information
- Mention spoilers or the book's price
- Recap the plot
(0) 50 characters minimum
The review must be at least 50 characters long.
The title should be at least 4 characters long.
Display Name *
Your display name should be at least 2 characters long.
Report a review
Would you like us to take another look at this review?
You've successfully reported this review. We appreciate your feedback.
by Grant McCracken
Thanks for Sharing!
by on October 25, 2016
- Harvard Business Review Press, April 2012
Harvard Business Review Press
- Download options:
- EPUB 2 (Adobe DRM)
You can read this item using any of the following Kobo apps and devices: