Business Plan: Building Brand Identity (An Indie Author's Advertising Plan)
by Jess C Scott
Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module.
- Jess C Scott, August 2010
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