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B.A.D. is a Way of Life!

As a member if the BAD BAD Apples, Frank Kitchen assisted thousands of students and professionals on the road to personal and professional success. Challenged by these individuals, he developed the popular keynote “Are you a B.A.D A.P.P.L.E.?” with his business partner Rodger Campbell. What began as a challenge has turned into an adventure that has taken them from writing notes on napkins to performing in front of audiences large and small around the world!

The BAD BAD Apples mission is simple: To encourage others to achieve in creative ways.

People are just like Apples ! They have value and impact. They can produce amazing things when provided a rich environment to GROW! All they need is someone with the Belief, Action and Determination to lead them.

You are a leader. The key to your leadership success is having the courage to lead. You have to be B.A.D. Once you recognize you have the ability to cultivate the capabilities of people and groups, dreams will flourish. It all comes down to you!

Are you B.A.D. enough to do this? Read this book and find out!

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