13 Essential Steps for Evaluating a Franchise Opportunity
by Jason Rager
I developed this extensive guidebook after seeing a good friend lose her life savings and her home after investing in a franchise opportunity. I don’t want to scare you away from purchasing a franchise, in fact I encourage it because you can make a lot of money – I have made millions owning franchise businesses. However, it’s important for you to understand what you are getting yourself into before signing on the dotted line.
I encourage you to take a free preview in my guidebook, you will see that I break down the buying process into 13 easy to follow steps that will help you avoid making disastrous mistakes and maximize your probability of success. You will see that I walk you through every section of the almighty Franchise Disclosure Document(FDD) to help you do the necessary due diligence on a franchise before you send the franchisor your hard-earned money.
I also include a loan failure rate guide which reveals how many SBA-financed franchises for each system has failed in the past nine years. I have included this data in my guide so that you know which franchises are truly successful and which ones have a high probability of failing. To help you perform high-level due diligence with ease, I have included many worksheets to document your discovery process and interviews with other franchise business owners. With all of the tools provided within this guidebook, you will fully know the strengths and weaknesses of any specific franchise concept. You will also become prepared with the knowledge necessary to win approval from the franchisor and receive financing because you will have a business plan and realistic financial expectations for your franchise investment.
Many of the lessons and advice that I discuss in my guide have come from my 8 years of franchise business experience. These lessons have personally cost me tens of thousands of dollars, but with experience comes wisdom and you can receive this invaluable knowledge today.
I wish you the greatest success in your franchising endeavors and if you buy my book, please send me an email! I always enjoy hearing success stories.
- Jason Rager, February 2011
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