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Synopsis

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook guides you through creating an optimization strategy thatsupports your business goals, using appropriate analytics tools,generating quality testing ideas, running online experiments, andmaking the adjustments that work.

  • Conversion optimization is part science and part art; thisguide provides step-by-step guidance to help you optimize yourwebsite for maximum conversion rates
  • Explains how to analyze data, prioritize experimentopportunities, and choose the right testing methods
  • Helps you learn what to adjust, how to do it, and how toanalyze the results
  • Features hands-on exercises, case studies, and a full-colorinsert reinforcing key tactics
  • Author has used these techniques to assist Fortune 500clients

You Should Test That explains both the "why" and the"how" of conversion optimization, helping you maximize the value ofyour website.

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You Should Test That
Average rating
4 / 5
You Should Read That
January 8th, 2014
Great coverage of the essential topics surrounding conversion optimization. Good solid framework backed with case studies. Perhaps lacking only details of technical implementation and statistics
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