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Synopsis

It's most people's dream, the freedom offered by Working For Yourself. No more difficult boss, no more long commute to work, a better work/life balance. But before embarking upon this dream it is essential to be armed with all the facts. The majority of budding entrepreneurs fail in their dream of running their own successful business in the first three years. This book will ensure you beat the odds. There is invaluable information on:- The financial side of starting your own business.- Choosing to start from scratch or buy a business or franchise.- Marketing your business through traditional and digital channels.- Appointing and managing staff.- Setting goals and reviewing progress.- Legal and financial compliance.- Risk management and asset protection.- Putting a succession plan in place. This practical guide gives a balanced view on all aspects of working for yourself. Most important is to start your journey with a destination in mind. The author is donating all royalties from sales of this book to the Royal Children's Hospital (RCH) in Melbourne and the Starlight Foundation.

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