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Synopsis

A pioneer in the field of behavioral finance presents an investment guide based on what really drives investors

  • Perfectly timed to give readers a real edge for investing in post-crash markets
  • Author is a leading authority on the theory and application of behavioral finance and a fixture in The Wall Street Journal and other leading media outlets
  • Poised to become the definitive text on how investors and managers make financial decisions—and how these decisions are reflected in financial markets

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