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Synopsis

Savvy advice for adding video to your marketing plan

Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video to the rightconsumers so you can help your business succeed. The author teamhas vast experience in video creation and marketing and exploresten video campaigns so you can learn from their successes andchallenges.

  • Offers an overview of the video marketing process, how to buildit into an existing marketing plan, and create a video outline
  • Covers the necessary steps for creating the video, fromscripting to shooting to editing
  • Walks you through the process of sharing video on a companysite, social site, or other hosts and then draw the rightaudience
  • Details the new frontiers of video marketing including mobilevideo and measuring results

Featuring invaluable advice for creating an effective videomarketing campaign, Video Marketing For Dummies is essentialreading on this marketing trend.

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