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These are tough times, and even seasoned sales pros are feeling the pain of an unpredictable economy. Cautious customers are taking longer to make their buying decisions and switching providers at the drop of a hat. Dr. Ron VolperGÇÖs new book, Up Your Sales in a Down Market, has arrived just in time. As a successful entrepreneur and sales executive with three decades in business, Ron has written an easy-to-follow, hands-on guide that will help sales rookies, struggling reps, and even top-performing salespeople boost their company's revenues faster than they thought possible. Based on extensive field research with the best-of-the-best sales pros, this jam-packed book offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialogs that teach salespeople and sales managers exactly how to: Win over cautious customers even in a down market; Overcome customer fears and objections so they are ready to buy; Avoid and bounce back from a sales slump: Prepare and present business presentations that close more and bigger sales; Lead and train sales teams based on the winning habits of top-performing salespeople.

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