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TRIZ is a brilliant toolkit for nurturing engineering creativityand innovation. This accessible, colourful and practical guide hasbeen developed from problem-solving workshops run by OxfordCreativity, one of the world's top TRIZ training organizationsstarted by Gadd in 1998. Gadd has successfully introduced TRIZ tomany major organisations such as Airbus, Sellafield Sites,Saint-Gobain, DCA, Doosan Babcock, Kraft, Qinetiq, Trelleborg,Rolls Royce and BAE Systems, working on diverse major projectsincluding next generation submarines, chocolate packaging, nuclearclean-up, sustainability and cost reduction.

Engineering companies are increasingly recognising and actingupon the need to encourage successful, practical and systematicinnovation at every stage of the engineering process includingproduct development and design. TRIZ enables greater clarity ofthought and taps into the creativity innate in all of us,transforming random, ineffective brainstorming into targeted,audited, creative sessions focussed on the problem at hand andunlocking the engineers' knowledge and genius to identify all therelevant solutions.

For good design engineers and technical directors across allindustries, as well as students of engineering, entrepreneurshipand innovation, TRIZ for Engineers will help unlock andrealise the potential of TRIZ. The individual tools arestraightforward, the problem-solving process is systematic andrepeatable, and the results will speak for themselves.
This highly innovative book:

  • Satisfies the need for concise, clearly presented informationtogether with practical advice on TRIZ and problem solvingalgorithms
  • Employs explanatory techniques, processes and examples thathave been used to train thousands of engineers to use TRIZsuccessfully
  • Contains real, relevant and recent case studies from major bluechip companies
  • Is illustrated throughout with specially commissionedfull-colour cartoons that illustrate the various concepts andtechniques and bring the theory to life
  • Turns good engineers into great engineers.

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