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Synopsis

The strategy and marketing wisdom of Peter Drucker, compiled intoone handy guide

Peter Drucker was widely considered the father of modernmanagement. His 39 books and countless scholarly and populararticles predicted many of the major economic developments of thelate twentieth century, and his influence upon modern business isalmost immeasurable. In The Strategic Drucker, Drucker associateand student Robert Swaim has distilled Drucker's most importantbusiness strategies and philosophies into one valuable book. Swaimrecounts and compiles Drucker's insight on growth, strategicplanning, sales, marketing, innovation, and a wealth of other vitalbusiness topics. For anyone who wants to get to know the realDrucker, without digging through all of his books and articles, TheStrategic Drucker is a valuable resource.

Robert Swaim, PhD (Beijing, China), has taught at numerousuniversities around the world and collaborated with Peter Druckerin developing an MBA and executive development program for Chineseexecutives and managers.

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