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Synopsis

How do organizations manage social media effectively?

Every organization wants to implement social media, but it isdifficult to create processes and mange employees to make thishappen. Most social media books focus on strategies forcommunicating with customers, but they fail to address the internalprocess that takes place within a business before those strategiescan be implemented. This book is geared toward helping you manageevery step of the process required to use social media forbusiness.

The Social Media Management Handbook provides a completetoolbox for defining and practicing a coherent social mediastrategy. It is a comprehensive resource for bringing together suchdisparate areas as IT, customer service, sales, communications, andmore to meet social media goals. Wollan and Smith and theirAccenture team explain policies, procedures, roles andresponsibilities, metrics, strategies, incentives, and legal issuesthat may arise. You will learn how to:

  • Empower employees and teams to utilize social media effectivelythroughout the organization
  • Measure the ROI of social media investments and ensureappropriate business value is achieved over time
  • Make smarter decisions, make them more quickly, and make themstick

Get the most out of your social media investment and fullyleverage its benefits at your company with The Social MediaManagement Handbook.

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