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Synopsis

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world'slargest professional online network, with over 120 million users inover two hundred countries. The Power in a Link shows youhow to employ this remarkable yet misunderstood resource to executenetworking strategies and processes for your business, securedeals, and use (not abuse) your existing relationships.

Author David Gowel, the man the Boston Globe has calledthe "LinkedIn Jedi," delivers the understanding necessary to mapnetworks, stimulate word of mouth, and leverage unparalleledbusiness intelligence to close deals. Arguing that LinkedIn is notsocial media at all, but instead belongs in a category all of itsown, the book cuts through the noise in the crowded social mediaworld with practical applications and explains why allprofessionals should embrace it in order to achieve success fasterthrough relationships. This book:

  • Advises readers how to spur effective network growth byprojecting the right message online
  • Demonstrates how to build and enhance readers' onlinepresence
  • Shows readers how to seek targeted introductions to theconnections that matter most
  • Explains why LinkedIn has been misunderstood and thereforemisused by many users as well as how to correct past LinkedInmistakes

Partly conceptual, partly autobiographical, and partlytechnical, The Power in a Link includes success stories fromGowel and other professionals that demonstrate the effectiveness ofhis techniques.

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