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Synopsis

Time is money -- which means you're pouring money down the drain when you spend your time on low-percentage selling strategies.

How many times have you cold-called someone with no expectation that they'd have any interest in your pitch? How many times have you had to crowbar your way into someone's office to make a presentation? How many deals have you poured hours into, knowing that they were doomed from the start?

Don't just work hard -- work smart. Read this book for the high-percentage plays in sales that will take your game to the next level. Discover how to:

  • Craft a cold call your market wants to hear
  • Get more appointments from fewer cold calls
  • Get more sales from fewer appointments
  • Find segments of your market that no one else is selling to
  • Figure out which of your customers are making you money and which are costing you money
  • Stop wasting time on people who aren't going to buy from you

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