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Synopsis

A dynamic new way to understand intuition, already implementedaround the world at top companies and business schools

Neuroscience shows that instinct has a leading role in complexdecision-making, yet imaginative play is the most direct means ofactivating our creativity and problem-solving abilities. Based onover 20 years of Cholle's wide-ranging professional experience andinsights, The Intuitive Compass offers a fascinating newapproach to innovative problem-solving, decision-making, andsustainable value creation. Through a concept known as IntuitiveIntelligence, Cholle shows how anyone can improve creativebrainpower by harnessing the balance between reason andinstinct.

  • Explores the tension between linear efficiency and random play,and the synergy between reason and instinct
  • Helps us realize our natural tendencies to think holistically,think paradoxically, notice the unusual, or lead by influence
  • Shows these tenets in action through case studies of the luxuryhouse Hermes, Paris; Google and its paradoxical work culture;Virgin America, and its ability to notice the unusual about whatmatters for consumers and exert leadership in its industry

The Intuitive Compass shows how to thrive within chaosand offers actionable information for reinventing our path tosustainable success.

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