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Synopsis

A different way of discovering and developing the best businessideas

Jack Welch once said, "Someone, somewhere has a better idea." Inthis myth-busting book, the authors reveal that great businessideas do not spring from innate creativity, or necessarily from thebrilliant minds of people. Rather, great ideas come to those whoare in the habit of looking for great ideas all around them, allthe time. Too often, people fall into the trap of thinking that theonly worthwhile idea is a thoroughly original one. Idea Huntersknow better. They understand that valuable ideas are already outthere, waiting to be found - and not just in the usual places.

  • Shows how to expand your capacity to find and develop winningbusiness ideas
  • Explains why ideas are a critical asset for every manager andprofessional, not just for those who do "creative"
  • Reveals how to seek out and select the ideas that best serveyour purposes and goals and define who you are, as aprofessional
  • Offers practical tips on how to master the everyday habits ofan Idea Hunter, which include cultivating great conversations

The book is filled with illustrative accounts of successful IdeaHunters and stories from thriving "idea" companies. Warren Buffet,Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and PixarAnimation Studios are among the many profiled.

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