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Synopsis

You've read about Jack Welch, Lou Gerstner and Steve Jobs - butwhat can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-starslike Madonna or artists like Damian Hirst for guidance oninnovation, competitive advantage, leadership, and a host of otherbusiness issues.

Managers, marketing professionals, and students will see howthese creative artists can help their organizations. Chaptersinclude Madonna - Strategy at the dance floor; Damian Hirst - Theshark is dead/How to build yourself a new market; Beuys –Understanding creativity, is every manager an artist; Picasso– Art lessons for global managers; Koons – Made inHeaven produced on eart; and Paik – Global Groove, innovationthrough juxtaposition.

With controversial ideas, fascinating facts and memorableexamples, The Fine Art of Success delivers business lessons thatyou'll be eager to apply.

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