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Synopsis

In today's competitive business environment, a well thought outbusiness plan is more important than ever before. Not only can itassist you in raising the money needed to start or expand abusiness-by attracting the interest of potential investors-but itcan also help you keep tabs on your progress once the business isup and running.

Completely revised and updated to reflect today's dynamic businessenvironment, The Ernst & Young Business Plan Guide, ThirdEdition leads you carefully through every aspect involved inresearching, writing, and presenting a winning business plan.Illustrating each step of this process with realistic examples,this book goes far beyond simply discussing what a business planis. It explains why certain information is required, how it maybest be presented, and what you should be aware of as both apreparer and reviewer of such a proposal.

Divided into three comprehensive parts, The Ernst & YoungBusiness Plan Guide, Third Edition outlines the essential elementsof this discipline in a straightforward and accessible manner.Whether you're considering starting, expanding, or acquiring abusiness, the information found within these pages will enhanceyour chances of success.

* Advice on how to write and develop business plans
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A realistic sample plan
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All new sections on funding and financing methodswith provisionsfor restructuring and bankruptcy
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Tips for tailoring plans to the decision makers

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