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Synopsis

How to assess your business concept's potential to wincustomers

The Dragons' Den Guide to Assessing Your Business Conceptis designed to help entrepreneurs assess whether they actually havea market for their business concept. Before anyone invests valuabletime and resources to a slow-growth or no-growth business idea,this step-by-step approach will allow entrepreneurs to test an ideain an unflinching, reality-based way. Case studies sourced fromCanada and the US and stories from entrepreneurs who appeared onthe Dragons' Den TV show, where entrepreneurs pitch theirideas to millionaires willing to invest their cash, will illustratethe key ideas and themes.

  • Helps entrepreneurs face reality before they let their dreamslead them into a losing battle for market share
  • Encourages readers to focus heavily on assessing their marketfirst, before they invest valuable time and resources in aslow-growth or no-growth business idea

Prepare yourself to do battle in a difficult marketplace. Assessyour potential customers and measure your concept against reality.The Dragon's Den Guide shows you the way.

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