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This is one of the most thoughtful books on branding I've comeacross. Most such books are either quickly-crafted "how-to" booksor academic tomes over-burdened with references. This book isthoughtful because it raises questions which deal with the "why"rather than just "how" of branding. The reference to brutal truthas the truth which will set us free—to examine ourselveswithout self-illusions—is liberating. The notion that Asiahas many good, but no great brands, is also not a put-down but aclarion call for Asian CEOs to rise to the challenge and createlasting, meaningful, committed brands.
Ho Kwon Ping
Chairman/CEO, Banyan Tree and Board of Trustees, SMU
2010 recipient of the "Lifetime Achievement Award" by the AmericanCreativity Association

A cold shower to wake people up. Joe Baladi's Brand Blueprint isa great tool for anyone involved in Sovereign RelationshipMarketing or brand building anywhere.
Timothy Love
Vice Chairman
Chief Executive Officer, Omnicom APIMA

There are many books about branding but few address Asiancompanies directly. Joe Baladi has been one of the loudest voicesto advocate strong branding practices to Asian companies determinedto outperform their competitors. The Brutal Truth About AsianBranding is a timely book that all Asian CEOs with globalaspirations should read.
Richard Eu
Group CEO, Eu Yan Sang International

The Brutal Truth About Asian Branding is the first bookthat connects branding frameworks to the realities of operating inAsia. It offers a very straightforward perspective on thechallenges Asian CEOs face as they build their businesses and theirbrands, and perhaps the most compelling part of the book is thepassionate plea for how Asian CEOs should be thinking differentabout branding. In true Baladi style, it is straight from theheart.
Maarten Kelder
Managing Partner (Asia), Monitor Group

A very interesting and valuable perspective on Asian branding...one that decision makers in the region should read and embrace.Well done Joe!
Ron Sim
Founder & CEO, OSIM International

Brands mean Business, anywhere in the world! The focus on Asia,at this time, is natural since the developing nations of the regiondid so much to help the world recover from the global 2008 economiccrisis. Baladi’s text is timely; it is thoughtful andthought-provoking; putting people and brands center stage withpractical insights borne of his breadth of personal experience atthe frontline.
Chris D. Beaumont
Professor, Tokyo University, Global Centre of Excellence
Director, North Asia, Results International

The brutal truth is that Joe Baladi is right. Asian CEOs mustlearn the brand skills used so successfully in the rest of theworld. It will take a big change in mentality, but the rewards willbe vast. This book is a great start to that revolution.
Michael Newman
Author, 22 Irrefutable Laws of Advertising

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