A Rakuten Company

More titles to consider

Shopping Cart

itemsitem

Synopsis

Advance your B2B marketing plans with proven social mediastrategies

Learn social media's specific application to B2B companies andhow it can be leveraged to drive leads and revenue. B2B marketersare undervalued and under appreciated in many companies. Socialmedia and online marketing provide the right mix of rich data andreduction in marketing expenses to help transform a marketer into asuperstar. The B2B Social Media Book provides B2B marketerswith actionable advice on leveraging blogging, LinkedIn, Twitter,Facebook and more, combined with key strategic imperatives thatserve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketerslooking to master social media and take their career to the nextlevel.

  • Describes a methodology for generating leads using socialmedia
  • Details how to create content offers that increase conversionrates and drive leads from social media
  • Offers practical advice for incorporating mobile strategiesinto the marketing mix
  • Provides a step-by-step process for measuring the return oninvestment of B2B social media strategies

The B2B Social Media Book will help readers establish astrong social media marketing strategy to generate more leads,become a marketing superstar in the eye of company leaders, andmost importantly, contribute to business growth.

People who read this also enjoyed

Get a 1 year subscription
for / issue

Read This On

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • BLACKBERRY
  • WINDOWS