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So you've published a book.

Now they tell you that you need a blog, a Twitter account, a Facebook page, and any number of other things, up to and including a kitchen sink and a pony. You've probably read a little on how to get started in online marketing. You may even have everything set up already, and you're wondering why your promotions are drawing fewer sales than if you stood outside in a chicken suit and held up a big sign saying 'BUY MY BOOK!'

Well, you can put off buying that feathery costume for a little while longer. The Author's Marketing Handbook has the info that every puzzled writer needs to figure out the whys and hows of using the Internet to sell their book.


Written with flair, snarkiness, and a little oddball humor, Claire Ryan talks about the basics of finding and building a readership online, what tech you really need to know about, and guidelines on everything from proper social media usage to handling reviews.

Claire's day job is running the Raynfall Agency, a publishing service company that aims to offer authors a better deal on their books. The Handbook was largely written as a response to the many companies out there who persist in selling authors their overpriced and worthless marketing packages.

It also means that she can stop repeating herself all the time when talking to new authors.

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