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Synopsis

Courtland Bovee and John Thill, the leading college textbook authors in the field of business communication, share instructional insights, offer advice on incorporating social media and other technologies into a business communication course, and provide compelling examples of good and bad business writing and other forms of business communication.

The authors share their ideas about the best instructional practices and offer a multitude of innovative ideas and resources, so that instructors can spend less time preparing lectures and activities and more time teaching and working with their students one on one. An extensive appendix of links to business communication resources is included.

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