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Synopsis

While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands.Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. Havens provide step-by-step details on how executives andprofessional communicators can create a transparency strategy thatwill keep their organization competitive in the twenty-firstcentury. The authors show how organizations can evaluate theirreadiness for transparency, what they need to do to get ready, andhow to effectively communicate their transparency strategy to theircustomers and employees. They also identify aspects of blog/newmedia "netiquette" an important but often misunderstood part ofengaging in transparency.

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