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Synopsis

Doing business in the tourism and hospitality scene in Asia can bevery interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry inAsia. Strategic Hospitality Leadership makes a usefulcontribution, providing the first specialized approach to thebusiness of hospitality in Asia.

The book is an invaluable resource of reference and insightfulcompendium by contributors who are the Cornell School ofAdministration's alumni, the Cornell-Nanyang Institute ofHospitality Management faculty, and members of its Joint AdvisoryBoard. Their varied backgrounds and profound appreciation of thecomplexities in building enterprises from the ground up, orexpanding an on-going business organization are the types offirst-hand knowledge and perspective that is beneficial,informative, and inspirational to industry veterans and studentsalike. These contributors include chief executives and seniormanagement of hotels and resorts, serviced apartments, restaurants,and food and beverage groups, who have been successful inAsia. 

Strategic Hospitality Leadership provides readers withthe collective wisdom of these successful top executives on a rangeof topics including brand management, strategic direction, service,marketing, human resource, crisis management, business growth,leadership, portfolio management, best practices, and development.The book will help current and future leaders address major issuesthat are being and will continue to be confronted in thehospitality industry in Asia, and aims to increase the success ofnew entrants into Asia.  

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