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Synopsis

"Sony vs. Samsung is business history at its best! Itexplores the divergent fortunes of these two electronics giants inthe last decade and identifies the true reasons behind Sony'sdecline and Samsung's rise. Contrary to popular belief, Chang showsthat success (or failure) does not simply arise from differentstrategies. Rather, it emerges from major decisions that are deeplyrooted in the companies' organizational processes and theirexecutives' political behavior. This book is a must-read for anysenior executive."
Constantinos Markides, Robert P. Bauman Professor ofStrategic Leadership and Chairman, Strategy Department, LondonBusiness School

"Sea-Jin Chang has produced that rarity in a business book--onethat is as valuable to practicing managers as it is insightful toacademic researchers. In this fascinating comparison of two modernglobal giants, he applies his high resolution research microscopeto their changing fortunes by dissecting their contrastingstrategies, and providing interesting insights into their divergentorganizational processes and management practices. This is a veryvaluable contribution to the international business literature. Itwill end up in as many corporate boardrooms as facultyseminars."
Christopher A. Bartlett, Thomas D. Casserly ProfessorEmeritus, Harvard Business School

"Sea-Jin Chang has written a fascinating comparison of Sony andSamsung that will be valuable to anyone interested in strategy,organizations or international business. The interwoven and verydetailed case studies of two very different companies inoverlapping industries illuminate problems such as adaptation totechnological change (analog to digital), organizationalflexibility and globalization. His attempt to analyze bothstrategic development and implementation is successful and veryuseful. Both academics and practitioners will learn a lot from thisbook."
Stephen J. Kobrin, William Wurster Professor ofMultinational Management, The Wharton School, University ofPennsylvania

"Refreshingly original and entertaining, this book analyzes majorstrategic decisions of Samsung and Sony and highlightsorganizational processes and top management leadership that haveshaped their performances. This is a must-read for all executiveswho want to understand the strengths and weaknesses of Asiancompetitors. It also provides penetrating insights to other Asiancompanies with global ambitions."
Myoung Woo Lee, President and CEO, iriver

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