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Synopsis

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
-Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
-Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
-Marc Anthony, President, Black Dot Wireless

"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
-Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

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