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Synopsis

Experience the growth multiplier effect through transforming thedistribution and sales network

Selling Through Someone Else tackles new opportunities todrive company growth by taking a fresh look at the customer smartdistribution and sales process. The authors, from Accenture, one ofthe world's largest consulting companies, explain how companies canbe smarter about what their customers truly want and maximize thereturn on investment from all available resources for growthopportunities by exploring creative distribution options, includingleveraging partners, online outlets, iPads/tablets, yourtraditional sales force, and more.

Selling Through Someone Else demonstrates thattraditional approaches are no longer effective and how, bycapitalizing on converging forces, companies can transform their"sales" approaches to grow revenue, and enhance customer and brandloyalty.

  • Explores how globalization, new competitors, and low-costthreats are reshaping the way sales is happening today, and how toprepare your company to be successful in this new dynamic anditerative selling model
  • Shows how analytics, the shift to digital selling and mobilesales tools, and new approaches to sales operations can reshape theentire sales function
  • Demonstrates how new ecosystems of partners are created,managed, and incented to drive greater sales and profitability

Accenture has helped numerous clients collaborate across IT,Sales, and Marketing to dramatically grow distribution and adapt tothe different "playing field" of today. Selling through SomeoneElse applies the trends and lessons learned from Fortune 500and Global 500 companies to mid-sized enterprises and small-mediumbusinesses owners.

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