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Synopsis

Lessons in business success from the newest Dragon in town

You no longer have to enter the Dragon' Den to get expertstartup advice. In Secrets of a Serial Entrepreneur, ShafRasul distils his vast experience and knowledge into a practicalbusiness startup guide that takes you smoothly and successfullyfrom idea to exit.

Are you in?

With tips and advice from Shaf, as well as examples andanecdotes from inside and outside the den, you'l discover exactlywhat it takes to be a successful entrepreneur. From starting up tobuying and selling, from business plans to number crunching,Secrets of a Serial Entrepreneur shows you how to do itright first time. You'll fin out:

  • If you've got what it takes to e an entrepreneur
  • How to set up and manage a business with confidence
  • How to make a business profitable – fast
  • Ten key things to know about finance
  • How to be quick on your feet and beat the rest
  • How to hire and manage the right people
  • When and how to exit – and how to spot your nextopportunity

Who’s the Man?

Frequently featured in The Sunday Times Rich List, ShafRasul made his fortune in IT, property and asset management. In2008 he was 19th in a Management Today survey ofthe UK's top 100 entrepreneurs and is one of the UK's mostsuccessful entrepreneurs under the age of 40. He co-presents theBBC's Dragons' Den spin off, Dragon's Den Online, aninternet and mainstream TV phenomenon.

"Shaf really knows his stuff – if you believe in yourbusiness, and want it to succeed, then read this book."
Kavita Oberoi, Founder of Oberoi Consulting and starof Channel 4's The Secret Millionaire

"Seriously good advice for would-be entrepreneurs and thosealready in business, Shaf’s 'tricks of the trade' tell you todo things properly – and this book shows you how."
Professor Sara Carter, head of Department, HunterCentre for Entrepreneurship, Strathclyde Business School

"Shaf has never hidden behind tired old clichés or businessjargon – he's a straight-talking tycoon who tells peopleopenly and honestly how to become a success in the cut-throatbusiness world."
Matt Bendoris, The Scottish Sun

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