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Synopsis

Tips, tricks, and little-known methods used by professional SEOconsultants to rank in some of the most competitive searchphrases

Search engine optimization (SEO) is the process of creating,formatting and promoting web pages in a manner that ensures thatthey are ranked highly for chosen keyword phrases after a userperforms a Web search. This unique book taps the relatively unknownmarket of advanced SEO knowledge, and reveals secrets used by onlythe best SEO consultants.

You'll take your Internet marketing skills to the next level asyou gain a thorough understanding of standard SEO techniques suchas on-page optimization, off-page optimization, and link building.Packed with real-world examples, this essential guide demonstrateshow real SEO consultants work with Fortune 500 companies to get theresults they desire.

Coverage includes:

  • Understanding Search Engine Optimization
  • Relearning How You See the Web
  • Picking the Right SEO Tools
  • Finding SEO Problems
  • Solving SEO Problems
  • SEO Best Practices
  • The SEO Consulting Process
  • Comprehensive Site Audit (Informational Website)
  • Comprehensive Site Audit (E-Commerce Website)
  • Understanding the SEO Industry
  • Search Engine Verticals
  • Optimizing for Alternative Search Engines
  • Setting Up a Testing Platform
  • SEO Resources
  • Attending SEO Conferences

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